This gallery shows the complete process of marketing for concerts of the full-scale male chorus piece "Naked Man," words by Philip Littell, music by Robert Seeley. The music and words were taken from interviews by the writer and composer with members of the gay community in San Francisco in 1996, and the title refers to the emotionally "naked" stories of the lives of gay men at that time. The concert featured chamber orchestra and two combined choruses.
The marketing began a full six months before the concerts, and included logo design, weekly "teaser" photographic ads featuring excerpts from "Naked Man" using members of the chorus as models. I led the design team, was the photographer, and created the performance event logo. We also made t-shirts based on the logo and design, which were worn by the singers during the performance.
This is the concert poster that was printed and placed in store windows and on bus kiosks, and elsewhere, all over Madison and Milwaukee.
The poster referred to the photo ad campaign by including several images along the base, while emphasizing the concert logo design and color scheme. The idea was to bring all the marketing elements together at the time of the concerts, so that there was in the audience mind a convergence of all that had gone before. The design elements made in Illustrator and Photoshop for this poster were gathered together and laid out in InDesign.
I heard later that this became one of the more popular poster designs the choruses had ever used. People kept them after the show, people asked me to autograph them, and so on. That was a pleasant surprise!