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Naked Man logo

The logo design process went through a few stages before at this final version of the logo, seen here in both positive and reversed versions. The final version of the logo was more or less what I had envisioned, but I had to find the proper "ruined" typeface to underline the mood of damage and vulnerability, and then to layout the image and type in the most effective way. This typeface was heavy enough to create a solid impression and be visible from a distance. The image of the man with the open, broken heart was drawn using a brush pen and traced in vector in Illustrator, where the heart was also drawn freehand.

The resulting final logo was used, in either positive or reversed versions, on every marketing piece, every ad, every publicity material, and on the t-shirts worn by the chorus members during the performances.

logo design, design process, graphic design, marketing