This gallery shows the complete process of marketing for concerts of the full-scale male chorus piece "Naked Man," words by Philip Littell, music by Robert Seeley. The music and words were taken from interviews by the writer and composer with members of the gay community in San Francisco in 1996, and the title refers to the emotionally "naked" stories of the lives of gay men at that time. The concert featured chamber orchestra and two combined choruses.
The marketing began a full six months before the concerts, and included logo design, weekly "teaser" photographic ads featuring excerpts from "Naked Man" using members of the chorus as models. I led the design team, was the photographer, and created the performance event logo. We also made t-shirts based on the logo and design, which were worn by the singers during the performance.
The design specifications and "guide book" were set circa six months before the concerts (May 2014), so that we could release a teaser ad every week leading up to the shows. I art directed and was the photographer for several photo shoots featuring the singers in the chorus, which were then used for the marketing ads, both online and in print media.
The ads made from the photo shoots would be all in black and white, except for the red broken heart in the Naked Man logo, and a splash color, used one color per ad, in rotation. The swatches were chosen as modified colors from the original eight-color LGBT rainbow flag (first flown in San Francisco in the 1970s, the city where "Naked Man" was first commissioned and performed).
Also seen here is the collage self-marketing piece taken from the photo shoots, that was printed in the concert program, to advertise my photography for the "Naked Man" project.
I was ably assisted throughout the design process by Danny Atwater, who served as photo production assistant, design assistant, and inspiration for several of the finished ads.