This gallery shows the complete process of marketing for concerts of the full-scale male chorus piece "Naked Man," words by Philip Littell, music by Robert Seeley. The music and words were taken from interviews by the writer and composer with members of the gay community in San Francisco in 1996, and the title refers to the emotionally "naked" stories of the lives of gay men at that time. The concert featured chamber orchestra and two combined choruses.
The marketing began a full six months before the concerts, and included logo design, weekly "teaser" photographic ads featuring excerpts from "Naked Man" using members of the chorus as models. I led the design team, was the photographer, and created the performance event logo. We also made t-shirts based on the logo and design, which were worn by the singers during the performance.
In 2016, at GALA Festival 2019 in Denver, CO, the Naked Man shirts I designed were worn again onstage for the 20th Anniversary performance of "Naked Man," featuring 300 singers, full orchestra, and directed by Dr. Stan Hill, who had originally commissioned the work. Any singer in a GALA men's chorus who had performed the work before was invited to sing, and soloists were auditioned from the group. The shirt logo I was designed could be seen prominently amongst the massed singers before, during, and after the performance. This was for me a culmination of the entire design process, and a singular honor.