Commissioned by Out Loud Chorus to design poster, program, advertising & marketing for a concert themed around Nature, I took inspiration from old National Park posters and the current revival of Mid-century Design aesthetic. This poster, and all its elements used for other marketing pieces both printed on digital, were drawn entirely in vector software. I created an imaginary Nature scene from memories of my time living in the western United States.

As a personal touch, I used one of my own photographs to draft the outline of the "purple mountains' majesty." The photo is one of many I have taken in Grand Tetons National Park during my many stays in the Park. I wanted to evoke their outline against the sky, with Jenny Lake at their feet.

This has been one of my most popular concert poster designs. I have received numerous positive comments from both the commissioning body and fans of the Chorus.