This gallery shows the complete process of marketing for concerts of the full-scale male chorus piece "Naked Man," words by Philip Littell, music by Robert Seeley. The music and words were taken from interviews by the writer and composer with members of the gay community in San Francisco in 1996, and the title refers to the emotionally "naked" stories of the lives of gay men at that time. The concert featured chamber orchestra and two combined choruses.
The marketing began a full six months before the concerts, and included logo design, weekly "teaser" photographic ads featuring excerpts from "Naked Man" using members of the chorus as models. I led the design team, was the photographer, and created the performance event logo. We also made t-shirts based on the logo and design, which were worn by the singers during the performance.
Another design variation of the concert poster and marketing theme was used for a 5x7 postcard mailed out to the chorus' mailing lists, a month before the concerts. An email flyer along these lines was also sent out to email lists, and used on social media. There were also printed handbills passed out by chorus members to friends and family, and at events prior to the concerts.
The postcard front was in color, while the address side was in black and white. Both featured the concert logo prominently, while giving concert detail information, and how to get tickets, etc.